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Abstract

The retail food environment is increasingly recognized as a key determinant of purchasing and eating behaviours. Large supermarkets are the major source of food for the majority of households and enjoy market domination in food/grocery retail expenditure in most high income countries. Here, I will discuss several international audit studies of the supermarket food environment we have undertaken over the past five years as well as a number of controlled trials that we have conducted in Australia to use marketing techniques (involving product, placement and promotion) to promote healthier purchasing behaviour in the supermarket setting.

About Dr Cameron

Dr Adrian Cameron’s research is focused on improving the food environment to encourage healthy eating and obesity prevention. Together with colleagues at Deakin University’s Global Obesity Centre, he is conducting supermarket-based trials to generate the evidence required to influence retailers, advocates and policy makers. He has received several research awards for his work including the 2016 VicHealth Award for Healthy Eating and is a section editor for BMC Obesity. He is currently supported by grants and fellowships from VicHealth, NHMRC and ARC.

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