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Effective population strategies to promote physical activity are needed to reduce the global burden of non-communicable diseases stemming from physical inactivity. However, evidence from a few short-term trials has highlighted the difficulty of achieving population-level improvements in physical activity through multi-strategic community-wide interventions. In this talk, I will introduce the findings from 1) a community-based 5-year cluster randomised trial and 2) a quasi-experimental study of a sport fandom-based app developed by the Japanese Professional Baseball League (Pacific League) and discuss key strategies to achieve population-level improvements in physical activity.
Masamitsu Kamada, MEd, PhD, is an Assistant Professor in the Department of Health and Social Behavior at the School of Public Health, the University of Tokyo, Japan. His work focuses on physical activity epidemiology and implementation science. He completed both a Bachelor’s degree and a Master’s degree in Physical and Health Education at the University of Tokyo, and a doctoral degree in Environmental and Preventive Medicine at the Shimane University before completing JSPS Postdoctoral Research Fellowships at the Brigham and Women’s Hospital, Harvard Medical School and Harvard T.H. Chan School of Public Health, USA.
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